K.MD.S. Shafi envisaged the plan for setting up of Crescent Cricket Cup, and he is also presiding over as the Chairman of Cricket Crescent Cup.
Crescent Cricket Cup was an event that was held at Lal Bahadur Stadium, Hyderabad in 2012. It was a cricket match played between two teams led by Bollywood and Tollywood film stars Sunil Shetty and Meka Srikanth respectively. The chief guests for the event were Shri Akineni Nagarjuna, Shri Murali Mohan, Shri Suresh Babu, and Shri A.K. Khan (IPS officer). Also, the event brought together other prominent film stars on a single platform to pledge their support and solidarity for worthy social causes.
The match was attended by 35000 spectators. During the event, Blood Donation Camp was also organized, and nearly 6500 spectators, including film stars have donated blood with a view to raising public awareness on the importance of blood donation. This cricket event was organized by Crescent Educational Institutions, Anantapur, with a view to promote charitable work for needful development of the underprivileged sections of the society.
The people were given free entry passes, taking into consideration the social cause for which the event was organized in Hyderabad.
In 2013, Crescent Cricket Cup organized another cricket event in Vizag in association with Indian Cine Celebrities and Brand Ambassadors. This event followed the same format as the earlier one organized in Hyderabad in 2012. The event was inaugurated by honourable Minister of Human Resources Development of Andhra Pradesh, Shri Ganta Shrinivasa Rao. Around 45000 spectators watched the event, including prominent MLAs and MPs. Following the event, K.MDS Shafi conducted several Audio launches, fashion shows and cricket matches in Telangana, Rayalaseema, and Coastal Andhra.
Now, CCC is planning to launch Indian Entertainment League, following the success of its events. IEL is a platform for young, promising artists who can seize the chance of performing on stage. For singers and dancers, it will be a unique and an amazing space. The participants coming from far-flung places all over India will get a golden opportunity to discover their talents that remain unrecognized and unutilized. With a view to unleashing their latent talents, Indian Entertainment League facilitates the creation of a platform where the participants explore and reveal their talents for outward appreciation.